Owning your own business can bring fantastic rewards. However, it also asks a lot in return, and can bring a lot of extra pressures that an employee does not normally face.
The right mindset is critical, and in this module, we’ll look at what it takes to be an entrepreneur and how ready you are to kick start your business.
Your business success will be drivern by your dreams and desires, along with the changes you want to see happen in your life.
In this module, you’ll identify the vision you hold for your life moving forward, and how your core values fit into this vision and influence the business you’re creating.
You're building up a clearer picture of yourself and how you will influence your business from the top down. Your business needs to reflect you and the way you want it to be.
In this module, you’ll add your strengths to your vision and your values from the last module. Then, you’ll move on to clarify your business idea.
In module 3, you identified things you are good at and find satisfying. You also wrote down your business idea in as much detail as you could.
In this module, you’ll investigate how profitable this business idea could be and identify your ideal customer, so you can assess whether what you’re offering is in demand.
This information is critical, as not having a grip on financial requirements is a major contributor to business failure.
In this module you’ll determine how much the business must make to cover your personal commitments, and the sales, profit, and cash flow to make that happen. you will also discover the funding needed to establish the business, and where that will come from.
The lifestyle you are aiming for will influence the way you run your business. Your sales will be influenced by the value you can demonstrate to potential customers. Bring these two together and you have a happy entrepreneur and satisfied customers.
In this module you’ll go step-by-step to create the business that’s right for you and choose your first product or service to launch.
You’ve now covered many of the foundations for setting up your business. Those elements are pretty much within your control and waiting for you to decide what you do.
But there are some essentials that you don’t have control over, and those are the legal and administrative requirements that operate in your country regarding running a business. That’s what we cover in this module.
Now that you’ve got your business set up or on its way, you need to decide how you will present yourself and your offering to potential customers. This all starts with your brand, which is not just a logo, but what customers think of when they hear the brand name.
In this module, we’ll look at the important basics of branding and how to use your brand to build your business.
Of all the difficulties small business owners and providers face, one of the most challenging is setting their prices.
What should you charge for your products or services?
This is not an easy question to answer, but in this module, you're going to learn a variety of methods that will help you not only pick a price, but pick the right one.
The ultimate goal of your business is to make a profit. Without any profits, you don’t have a viable business. To make a profit must make sales, and sales won’t happen unless you market. The key is to know the options out there, and decide which ones are the best fit for your business.
In this module, you’ll examine the marketing methods available to you and set up your marketing plan using both online and offline tactics.
You’ve reached this point in the course, so there’s a good chance you’ve decided you want to bring your product or service to market.
You’ve defined your niche, your target market, and your Minimum Viable Product. But you may not be quite ready to launch your product yet.
Follow the steps in this module, and you’ll be ready to launch amid excitement and enthusiasm about your new product or service.
Now you’ve got your business up and running, you need to monitor progress and evaluate success. You want to be sure you’re moving forward and achieving your goals.
To get an objective and concrete view, it’s important to use metrics to track progress so you can analyze how you’re advancing.
In this module, you’ll learn about the key metrics you need to measure and how to use that data to improve your business.
Completing the course is just the start of the journey, and it can get quite overwhelming when you are your own boss. To help you on your way, we have a bonus module for you, titled 'Moving Forward'. In this module you will learn the systems to plan effectively, save precious time, and reduce unnecessary stress on your road to business success.