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Articles and information on topics and issues affecting self-employed small business owners

Top 10 Tips for Going Paperless in Your Business

Tips and habits for a paperless business
Having considered environmental impacts, the benefits to your business, and various tools to help you go paperless in your business, we wind up the series with the top 10 tips and habots to adopt for a successful transition to going paperless in your business.
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Tools for Going Paperless

Yools for a paperless office
Continuing our series on going paperless in your business, we now turn to the tools that will help you achieve this. In particular we investigate document management software to mage your documents, hardware such as scanners and shredders, and OCR software to enable you to search and read documents.
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The Benefits of Going Paperless

Paperless Office Benefits
Paper was one of the greatest necessities of business for centuries. With concern for the environment foremost in most people's minds and access to today's technology, every business should consider reducing paper to the largest extent possible. In this article we review the many benefits of going paperless in your business.
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Going Paperless in Your Business

Paperless Business
Have you considered going paperless in your business. This month we focus on going paperless, beginning with a review of how technology has, and continues to impact the use of the world's finite resources. Over the next few weeks we will explore the benefits, as well as the available options and processes you can make a paperless office a reality.
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Tools for Project Management

As we conclude our series on project management, we explore the contents of the Project Charter document including the scoping, estimating and scheduling processes. We then investigate a number of the popular tools that are useful in project planning and management.
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Project Planning

Project planning
No matter what size the project, creating a plan is essential. In this article we review the elements of a project plan and focus on the Sanctioning stage, the need for a charter document with the project sponsor, and explore some examples in the decision making process.
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Managing Smaller Projects

manage smaller projects
As time is a finite resource for small business owners, managing projects is important. In this article we explore the difference between large and small projects, and how to management process works, with a focus on small projects. Knowing how small projects differ from large ones can also help immensely.
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Project Management for Small Business

We often think about 'project management' being the domain of contracting, or larger businesses. However, many tasks are the same or similar, regardless of the business size. A small business owner that treats jobs as projects and implements the proper techniques, will increase efficiency and be more profitable.
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The Language of Business – Why You Need a Business Plan

A business plan is an essential tool for even the smallest business. The process is actually where the magic takes place, as you think, plan, set goals and create a ‘road-map’ for your business. Here are the big "W' and the big 'H' questions that will help you build a successful business.
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Are You a Dinosaur When It Comes to Sales?

Dinosaur Sales
For most people, the term "sales person" immediately conjures up a picture of an unconfortable hard-sell experience you have had and put you off sales people forever. But as a small business owner you need to make sales to survive and grow. The good news is that instead of the old hard-sell dinosaurs, in today's marketplace you need to be a solution provider and develop trust.
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Small Business Systems: A Solopreneur’s Guide

Business systems for solopreneurs
Although solopreneurs tend to work by themselves, documented systems will help them to be more organized, more productive, and make more money. In this article we look at how standard operating systems will help a solo entrepreneur.
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Discounting Prices: What You Need to Know

There are times when offering a discount can be a good strategy. But in the long-term it could come back to bite you. Let's explore how much more you need to sell when you offer discounts, and how you might actually benefit from raising prices.
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5 Tips to Stay on Top of Small Business Cash Flow Issues

tips to avoid a cash flow crunch
Cash flow is critical to a successful small business and hence, cash fkiw management has to be a priority. Here are 5 killer tips to help you avoid a cash flow crunch in your business.
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The Core Values That Drive Your Business

Core values that drive your business
When it comes to doing business, what are your 'core values'? Are you honest? Ethical? Committed to quality and customer service? Your customers want to know, but most small business do not advertise this. When you do, you set yourself apart from your competition...
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Your Business Vision Statement – From Your Big ‘Why’ to Your Future

Business Vision
Having discovered your big 'why', we now move to creating a vision statement for your business. This is a statement that describes a future picture of the business you want to create for you as well as your employees, customers and suppliers.
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5 Benefits of Knowing Your ‘Why’ and 5 Habits to Adopt as a Result

5 benefits and 5 habits for knowing your 'WHY'
Your 'WHY' is what drives you and helps you to endure during the hard times that inevitably come with every small business. In this article we discuss 5 benefits that come from knowing your WHY, and 5 habits to implement into your daily living.
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Unlock Your ‘Why’ to Ignite Your Life and Your Business

Know your 'why'
Why are you in the business that you are in? What is your driving purpose for your life and your business. Your business vision, mission and brand all start with your 'why'. Having a business vision, mission and brand starts right here with your 'why'. Your ‘why’ is what motivates you to get through the tough times.
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DISSC Steps 4 and 5: Specify and Communicate Your Action Plan

Action Plan
To complete the series on the DISSC model for getting rapid marketing results, we focus on the final 2 steps being 'Specify your Action Plan' and 'Communicate Team-wide'. You are now ready to implement your plan over the next 3 months and keep your team focused on achieving your goal.
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DISSC Rapid Results Marketing – Part 3: Select Your #1 Marketing Strategy

DISSC marketing part 3
We continue our series on getting rapid results with your marketing using the DISSC model. In this article we review step 3, which is to choose the marketing strategy you will use in the next 3 months, to achieve the number 1 marketing goal you chose in step 2.
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DISSC Rapid Results Marketing – Part 2

Identify your #1 marketing goal
After 'Designing the foundation' in step 1 of the DISSC model, the next step is to 'Identify your number 1 marketing goal'. This is the goal that will give you the most bang for your buck when you focus on it as your priority. Here is how...
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Get Rapid Results with DISSC Marketing!

DISCC marketing method
In today's world, there are many ways to promote your business, both offline and online. despite that, many businesses do not get the results they need and want. The DISSC marketing model is a simple process that focuses on one strategy at a time to meet your marketing goals quickly.
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Turning Your Business Plan Into an Effective Management Tool

Effective single page business plans
The truth is that business plans can be an effective management tool. but mostly they get filed away and forgotten. Here is a way to create a one page plan that will help you achieve your business goals.
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Update Your Business Plan for 2022

Update your business plan now
After a couple of tumultuous years and as we head towards another new year, the best thing you can do for your business right now is to update your business plan. Plan your 2022 journey and use it as a roadmap to kickstart your business and make 2022 year your best year ever.
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Goal Setting and Action Plans

Goals without action plans are just dreams. It is vital to set goals as part of business planning process. SMART goals are specific, measurable, achievable, realistic and time based. However, the goal is your target or your objective. It is also vital that you have an action plan to achieve those goals.
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What is a Business Plan and Why Do You Need One?

Why you need a business plan
In many small businesses, a business plan is only considered when they are in the startup phase or needing outside funding. However, a business plan can be a living, breathing roadmap that helps the owners avoid potentially devastating obstacles and takes them on the road to success.
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The 7 Magical Words to Endless Referrals

7 magic words to endless business referrals
The best source of high quality leads for your business should come by referrals from your existing customers. It costs less and they become better long term customers. You need a system. Here a 7 words that work like magic to generate endless high quality referrals.
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Sell More Product… Make More MONEY... MINDSET SECRETS That Make It Possible

The right sales mindset
Let’s face it. Selling is not easy and the key to making more sales is having the right mindset. It starts with belief in your products, knowing your customers and communicating effectively. Here are 5 'mindsets' that are key to creating a successful selling in today's marketplace.
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Secrets to Keeping a “Customer for Life”

Keeping customers for life
The cost of aquiring a new customers is much greater than the cost of keeping an existing customer happy, engaged and buying more product from YOU. Customer retrenchment needs to be a major focus in your marketing. Here is the way to keep customers for life!
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Understanding Your Marketplace

Understand your marketplace
Self-employed small business owners have access to lots of marketing information these days, but it is useless if you don't understand it. Here are the questions you need answers to to make it useful for your business.
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Building Your Brand and Selling in Your Local Community

Build your brand in the local community
To build your brand and be successful at selling in your local community, you need to build awareness and trust with potential customers in your region by being visible and supporting local events and sporting teams.
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7 Practical Tips for Scheduling Your Time

There is a saying that time is money. But time is not money! You can make more money but you cannot make more time. One of the biggest challenges you face as a self-employed small business owner is managing your valuable time. In this article we review 7 practical tips on how to schedule your time.
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Managing Your Time Drains

Managing drains on your time
Improving your productivity revolves around managing the time drains that are all around us and need to be managed. You will have more time to focus on running your business when you free up these time restraints or by removing them altogether. Let's explore these drains on your time and how to manage them.
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The Negative Effects of Multitasking

Many people believe that multi-tasking allows them to get more done. Nothing could be further than the truth as multiple things happening result in a loss of concentration and a significant reduction in productivity.
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40 Business Time Management Hacks That Can Save Your Life

40 hacks for time management
Time is a limited resource and everyone has the same amount of time. and so using it effectively is essential. When you own a business, there never seems to be enough time for everything you need to do, so here are 40 tips for managing your time to be as productive as possible.
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Writing Your First Standard Operating Procedure

If you have never developed a SOP before it may seem quite daunting. But don't be scared as you are basically creating a super check list on how to do a particular task. You can use various options but most of the time it is in a written format. Here are steps that will help you create your first SOP.
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Systems for Self-Employed Business Owners

Self-employed small business systems
Large businesses use standard operating procedures to run their business. It is just as important for a self-employed person to document their systems as it ensures consistency, improves efficiency and makes it easy to grow your business if and when the time comes.
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Why You Need Standard Operating Procedures in Your Business

Why you need documents standard procedures
Documented Standard Operating Procedures ensure all aspects of a business run effectively and efficiently, as well as ensuring consistency in products and services provided to customers. Here are a list of benefits a business will derive from having systems that are documented.
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Standard Operating Procedures - What, Why, Where and When?

Overview of Standard Operating Procedures
Many small business owners have so much going on that they do not even think about systems. However, Standard Operating Procedures (or SOPs) are key to running a successful business. Here is an overview of what they are, why we need them, where to use them and when to apply them.
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7 Tips to Collect Money from Customers

Tips to collect accounts receivable
As a hardworking self-employed small business owner, you love what you do and can easily find customers and work to keep you busy. But you have problems finding the money to pay your bills. Maybe it is because you are not collecting the money for work you have done! Here are 7 tips on how to collect the money your customers owe you.
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6 Tips to Understand Cash Flow

Tips to understand cash flow
Poor cash management is a major cause of business failure according to a US study. Understanding cash flow is critical. Here are 6 tips to help you understand and manage cash flow to avoid your business becoming a statistic.
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Cash Flow: A Two-Sided Coin

Cash Flow - a 2 sided coin
Cash flow is a flow of money with money flowing in and money flowing out. Your goal is to make sure the money coming in is more than the amount going out on a regular basis. That’s what creates a successful business. Let's look at how to make this happen. To make sure that happens, we can either focus on making more money or spending less. Actually, let me take that back. The most effective strategy is to focus on both… increasing income and cutting expenses.
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The Difference Between Cash Flow and Profit

The difference between cash flow and profit
As a CPA working with small business clients, Wayne Burgan discovered that many self-employed business owners get confused by the differences between profit and cash flow. He uses his first business experience to illustrate the difference between these concepts.
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Cash Flow: Why Is It So Important?

The importance of cash flow in your buiness
'Cash Flow' is the money that flows in and out of a business, and for a business to survive, the cash coming in must exceed the cash going out. This article looks at tracking your cash flow, your goals and survival tips for when you have more expenses than money coming in.
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How to Use Your Ideal Customer Profile to Smash Your Business Out of the Park

Smash your business out of the park
Having a “killer’ ICP will help you make positive business decisions now and for the future. It is critical for understanding the best way to communicate with your audience, create your marketing message and will be the focus of all your marketing efforts.
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Your Ideal Customer Profile: 6 Common Mistakes Business Owners Make

Common ICP mistakes
When developing your marketing strategy, the first step is to create a prolfile or picture of your ideal customer. Your Ideal Customer Profile is key to your marketing strategy, and it is essential to get it right. Here are 6 mistakes small business owners commonly make in this process.
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How to Craft a Killer Ideal Customer Profile

Craft a Killer ICP
Every business has customers, clients or patients, and identifying your ideal customer is key to creating your products, services and marketing. In this article we look at how to craft a 'killer' Ideal Customer Profile'.
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Your ‘Ideal Customer Profile’ – What Is It and Why Does Your Business Need One?

Ideal Customer Profile
You cannot get 'everyone' to buy from you, so it is vital that you identify your target market to maximize your advertising results. However, many business owners ignore this and waste their advertising budget. Let’s take a close look at what an Ideal Customer Profile is and how it can help your business.
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Is Your Business Costing You Your Family?

Is your life in balance?
Becoming addicted to business is a common problem for small business owners. It happens for a variety of reasons and is a frequent cause of family tension and even breakup. In this article, from personal experience, Bud explores the reasons and potential fixes.
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7 Proven Time Saving Tips For Small Business Leaders

small business time saving tips
The old saying is “A Stitch in Time Saves 9” is especially important to self-employed small business owners who never seem to have the time needed to get things done. So time management is a critical issue. In this article we look at 7 time saving techniques that have proven to be effective in managing your time. Here are 7 Time Saving Techniques that will help.
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5 Crucial Mistakes Made by Bad Leaders

Good leaders inspire others. Bad leaders can have the opposite effect as people will not easily put their faith and trust in a bad leader. We all want to be good leaders and with practice, many of us can be. So in this article, we look at 5 crucial mistakes that bad leaders make that can make them ineffective and put the business at risk. However, it takes time and effort as leaders are made, they are not born. However, it takes time and effort as leaders are made, they are not born.
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